The iq home x chaumet christmas tree

On November 19th, the Chaumet boutique hosted the Solidarity Xmas Tree , a charity event in which the world's leading luxury brands create unique Christmas trees and then auction them off to benefit the "Grandes Amigos" and "Mamás en Acción" foundations.

This year, the prestigious French jewelry house Chaumet joins forces with IQ Home to set up its Christmas tree, working hand in hand and merging the history and styles of both brands, where all the elements have a symbolic value.

The design of our tree

The main structure is made from wheat ears, a symbol of abundance and prosperity that is part of Chaumet's legacy.

Inspired by Chaumet's Bee My Love collection, the hexagonal base is covered with a mirror that reflects the tree, evoking the characteristic shine of the Maison's jewellery. This collection is also represented by the hanging bees, an emblematic element of the brand.

Chaumet's corporate blue dominates the entire design, conveying a sense of unity and sophistication in all the charms hanging from the tree.

The tiara and the pear refer to Chaumet's beginnings and are part of the IQ logo.

The fan, also part of our logo, is made up of 12 bars, in honour of Chaumet, as it is the number of his first store on Place Vendôme in Paris.

Stars and wings, in addition to being typical Christmas elements, are very common in Chaumet's designs.

We presented our tree and inaugurated the Solidarity Xmas Tree Route with a cocktail that was full of good times, music and personalized details for each guest.